Midlife isn't the end of your story. It's the start of your most confident chapter.
Dance classes, confidence coaching and straight talk about hormones, for women in their 40s and beyond who want to feel like themselves again.
Join the waitlist & get 60% off at launch
Waitlist members get first access and 60% off at launch.
Sound familiar?
You're out of steam by 3pm and can't figure out what changed.
You sleep eight hours and wake up tired anyway.
You've spent 20 years keeping everyone else's life running.
You catch your reflection and think, "When did I stop feeling like me?"
You're not done. You need a new playbook, and some company while you figure it out.
Here's how we'll get you there
Here's what's inside The Midlife Confidence Shift:
- Movement: live dance-fitness classes and stretch & relaxation sessions with Alicia. Every body, every age, every level. Two left feet welcome.
- Mindset: coaching to help you like the woman in the mirror at 45, 55 and beyond.
- Midlife: plain-English sessions on hormones, sleep and energy, with qualified experts answering your questions.
- Community: live coaching calls with Alicia and a private group of women going through the same changes as you.
Hi, I'm Alicia Duque.
I've spent 20+ years in front of a camera: ABC's Dance Machine, Oxygen's Dance Your Ass Off, modeling, live TV.
I built a dance-fitness program and taught it all over the country. Women of every shape and size. I even started programs for kids.
I was diagnosed with PCOS at 35. Now I'm over 40 and going through my own hormone changes in real time.
I don't have all the answers. I'm learning right alongside you, and I'm bringing in experts for the parts I can't cover.
What I do know is how to help a woman feel good in her body again. I've done it for 20 years. Now I'm doing it for midlife.
“You don't have to stop being ambitious, beautiful, funny, sexy, creative or successful just because your body and life are changing. You can keep evolving. And you can become even more confident in who you are becoming.”
— Alicia
Your next chapter starts here.
Join the waitlist today. Founding members get 60% off when doors open.
Save your spot + 60% off
Privacy Policy
Last updated: October 17, 2026
This policy explains what information The Midlife Confidence Shift ("we", "us") collects when you visit our website or join our waitlist, how we use it, and the choices you have.
1. What we collect
When you join the waitlist, we collect what you type into the form:
- Your name, email address and phone number
- Your answers to optional questions, such as your age range and what you want most from the program
- Whether you agreed to receive text messages
When you visit the site, we and our service providers may also collect basic technical information automatically, such as your browser type, device, pages viewed, the link or ad that brought you here, and cookies.
We don't ask for medical records or health diagnoses, and we ask that you don't send them to us through the form.
2. How we use it
- To add you to the waitlist and tell you when the program opens
- To send you your launch discount and program updates by email
- To send you text messages, only if you opted in
- To understand what our community wants so we can build a better program
- To measure how our website and ads perform
3. Text messages
If you tick the SMS box, you agree to receive text messages about The Midlife Confidence Shift. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. Agreeing to texts is not a condition of joining the waitlist or buying anything. We do not sell or share your phone number or SMS consent with third parties for their own marketing.
4. Who we share it with
We do not sell your personal information. We share it only with service providers that help us run the business, such as our website, form and CRM platform (GoHighLevel / LeadConnector), email and text message providers, payment processors when the program launches, and analytics or advertising tools. They may use your information only to provide services to us. We may also disclose information if the law requires it.
5. Cookies and ads
Our site and service providers use cookies and similar tools to keep forms working, remember your preferences and measure our marketing. You can block or delete cookies in your browser settings. Some parts of the site may not work properly if you do.
6. How long we keep it
We keep your information while you're on our list or a member of the program, and for as long as we need it for legal, tax or accounting reasons. You can ask us to delete it at any time.
7. Your choices and rights
- Unsubscribe from emails using the link at the bottom of any email
- Stop text messages by replying STOP
- Ask to see, correct or delete the information we hold about you
Depending on where you live (for example, in the European Union, the UK or certain US states), you may have extra rights, such as the right to data portability or to object to certain uses of your information. To use any of these rights, email us at [email protected]. We'll respond within the time the law requires.
8. Keeping it safe
We use reputable providers and reasonable measures to protect your information. No method of storage or transfer online is 100% secure, so we can't guarantee absolute security.
9. Children
This website and program are for adults. We don't knowingly collect information from anyone under 18. If you believe a minor has given us their information, contact us and we'll delete it.
10. Health information
The Midlife Confidence Shift provides education, coaching, movement and community. It is not medical advice and does not diagnose or treat any condition. Always talk to your doctor about your health.
11. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top shows when it last changed.
12. Contact us
Questions about this policy or your information? Email us at [email protected].